Module POC3115 for 2022/3
- Overview
- Aims and Learning Outcomes
- Module Content
- Indicative Reading List
- Assessment
Undergraduate Module Descriptor
POC3115: Political Campaign Strategy
This module descriptor refers to the 2022/3 academic year.
Please note that this module is only delivered on the Penryn Campus.
Module Aims
This module aims to capture the historic, ethical and strategic dimensions of campaigns and locate them within a broader understanding of democratic government. You will explore campaigns as a pivotal site of democracy and examine to what extent campaigns can be understood as a legitimate and effective form of democratic action. You will examine case studies of political campaigns and learn practical campaigning skills through their assignments.
On successfully completing the programme you will be able to: | |
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Module-Specific Skills | 1. Demonstrate good knowledge of the role of political campaigns in contemporary democracies through lectures, class discussion and submitted coursework; 2. Demonstrate good knowledge of how to develop a campaign plan and how to communicate strategically with constituents; |
Discipline-Specific Skills | 3. Demonstrate the capacity, through formative and summative coursework, to assimilate taught materials and utilise them to analyse different political campaigns; 4. Demonstrate knowledge of democratic theory and understand political campaigns in the context of democratic government; |
Personal and Key Skills | 5. Strategic communication skills; 6. Project planning skills; 7. Demonstrate critical argumentative skills. |