Module POC2115 for 2018/9
- Overview
- Aims and Learning Outcomes
- Module Content
- Indicative Reading List
- Assessment
Undergraduate Module Descriptor
POC2115: Political Campaign Strategy
This module descriptor refers to the 2018/9 academic year.
Please note that this module is only delivered on the Penryn Campus.
Module Content
Syllabus Plan
Whilst the module’s precise content may vary from year to year, it is envisaged that the syllabus will cover some or all of the following topics:
- understanding the historical development of political campaigns in the twentieth century
- evaluating the democratic quality of political campaigns
- demonstrate knowledge of the most recent political and technical advances in polling, micro-targeting, political finance and
- understanding the basics of media strategies for election campaigns
- develop their own campaign plan
Learning and Teaching
This table provides an overview of how your hours of study for this module are allocated:
| Scheduled Learning and Teaching Activities | Guided independent study | Placement / study abroad |
|---|---|---|
| 22 | 128 |
...and this table provides a more detailed breakdown of the hours allocated to various study activities:
| Category | Hours of study time | Description |
|---|---|---|
| Scheduled Learning and Teaching Activity | 22 | 11 x 2 hours seminars |
| Guided independent study | 60 | directed reading; |
| Guided independent study | 28 | essay preparation; |
| Guided independent study | 40 | campaign plan preparation. |
Online Resources
This module has online resources available via ELE (the Exeter Learning Environment).
ELE – http://vle.exeter.ac.uk/
Indicative Reading List
This reading list is indicative - i.e. it provides an idea of texts that may be useful to you on this module, but it is not considered to be a confirmed or compulsory reading list for this module.
Ronald A. Faucheux, Winning Elections: Political Campaign Management, Strategy and Tactics (Rowman and Littlefield, 2003)
Michael John Burton and Daniel M. Shea, Campaign Craft The Strategies, Tactics and Art of Political Campaign Management, 4th Edition, (Praeger Publishers, 2010 )
Michael McNamara, The Political Campaign Desk Reference A Guide For Campaign Managers and Candidates Running for Elected Office 2nd edition (Outskirts Press, 2012)
