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10 October 201810:30

'Terroir' and the professional, social and cultural world of Burgundy wines

Prof. Demossier’s seminar will discuss the professional, social and cultural world of Burgundy wines. Based on a long-term ethnographic analysis of Burgundian viticulture, she will examine the concept of ‘terroir’ – the place-based construction of particular products – and explore how regions have used heritage and culture as a tool of economic development. The Burgundian model of ‘terroir’ has been reproduced in China, Japan, South Korea and New Zealand and has acquired UNESCO world heritage status, however its legitimacy is now challenged in the vineyards where it first took root. The seminar will reflect on the diverse strategic deployments of ‘terroir’ and their implications for the connection between the local and global. The consequences of a debate around wine production and consumption will be developed in relation to understandings of place, product and people. Marion Demossier is Professor of French and European Studies in the Department of Modern Languages and Linguistics at the University of Southampton, and holds a PhD in Social Anthropology from the EHESS (École des Hautes Études en Sciences Sociales) in Paris. She has been involved as an expert with the wine industry in France and New Zealand and, since 2006, has been a member of the UNESCO network ‘Culture of Wine’.. Full details
7 November 201810:30

Please come, sit and share my view

Communities in general, and rural communities in particular, punctuate their lives with events that bring people together and celebrate aspects of culture. Rural communities in the United Kingdom (UK) are no exception and there is a heavily populated calendar of rural events, celebrating touchstones such as farming, hunting and horses. Thus there are numerous agricultural shows, game fairs, and horse events such as gymkhanas and horse shows. Research with regard to events such as these has been limited. There is a feeling amongst many people in the rural community that the UK is increasingly dominated by urban, as opposed to rural, concerns and that this cultural influence is changing the nature of many rural events. This paper aims to explore and articulate some of these concerns. In order to do this an autoethnographic approach has been adopted as a method, utilising logocentrism as an ontological lens. I grew up immersed in the culture and traditions of rural England. I was taken hunting and was attending horse and agricultural shows before I could walk. As a young man I worked on farms and helped organise and run rural events. As such I view(ed) the world from a perspective that reflects my cultural upbringing. I find it difficult living in an urban dominated ‘society’ where I consider rural events are increasingly urbanised to a point where the life, past and present, of the countryside becomes a sideshow. This commodification of rural life in the UK is something that has local and also global relevance, though there are ways that event organisers can address some of these concerns. Dr. Sean Beer is a Senior Lecturer in Agriculture at the Faculty of Management, Department of Tourism and Hospitality, Bournemouth University.. Full details

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